Summary

As part of the BSI insights and knowledge management team, this position will provide tactical and strategic analyses for a designated product/ portfolio of products within Novartis priority Therapeutic Areas. The incumbent will design, coordinate, and execute projects (primary market research and secondary analysis) to support commercial business decisions as well as identify potential marketplace opportunities. Working collaboratively with Brand Management and other cross functional members to synthesize findings into actionable insights is critical to this role. In addition, she/he will bring a comprehensive outside-in perspective to shape Brand and/or New Product strategies and facilitate decision-making throughout a product(s)’ life-cycle via facilitating and consolidating all analytical inputs from other functional teams, such as (but not exclusively), Competitor Intelligence, Brand Analytics, forecasting, field force Analysis & Market Access based Hyderabad and other NOCCs.

About the Role

Major accountabilities:

Partner with International Brand Teams to provide strategic insights that shape/develop program/brand strategy
Drive comprehensive outside-in strategic perspective bringing value adding insights on patients, customers, competitors, payers and regulators
Integrate research, intelligence, analytics and intuition to generate insights that enable fact based decision making
Lead OneBrand plan Situational Analysis including Unified Patient Journey, development and alignment of Strat Planning assumptions and forecasts
Support key development decision points (DDP, FDP) with commercial market opportunity assessment, positioning, segmentation for products in new indications
Design and plan all facets (key Business and intelligence Questions) to enable execution of market
research, competitive intelligence and analytics based on a sound understanding of the research tools,techniques and datasets

Bring localized insights into strategy by collaborating with Regions/CPOs

Enable assessment of risks and opportunities
Engage with broader (internal and external) stakeholders to understand and bring insights into treatment pathways, incentives/money flow, market access etc.

Minimum Requirements:

Sound understanding of therapeutic disease area
8 years relevant experience acquired at pharmaceutical companies and /or strategic, marketing, or health care consultancy companies.
Experience in either Market Research/Brand Management/Analytics with a leading pharma company/ solution provider required
Superior analytical skills – high comfort in using tools (eg Excel) to analyze and visualize data via standard tools/charting methods; ability to effectively present and defend analyses
Project Management Excellence in facilitation of international, cross functional teams within a high matrix environment
Demonstrated ability to manage multiple projects simultaneously
Able to engage and interact effectively with leadership; understand show to read audience and customize approach accordingly
Deals well with ambiguity / intensity – operates well in a fast-paced environment driven by leadership requests and evolving needs of the franchise
Accountable: makes things happen; takes responsibility for execution; speaks up and voices opinion

Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

Benefits and Rewards: Learn about all the ways we’ll help you thrive personally and professionally. Read our handbook (PDF 30 MB)

Division

International

Business Unit

Marketing

Location

India

Site

Hyderabad (Office)

Company / Legal Entity

IN10 (FCRS = IN010) Novartis Healthcare Private Limited Functional Area Marketing Job Type Full time Employment Type Regular Shift Work No

Accessibility and accommodation

Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to diversityandincl.india@novartis.com and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Marketing International India

Job ID

REQ-10084427

Apply to Job