Tripadvisor에서 B2B 이메일 마케팅을 주도할 시니어 매니저를 채용합니다. Braze 활용 능력과 5년 이상의 라이프사이클 마케팅 경력이 필수입니다. 데이터 기반의 캠페인 기획, A/B 테스트, 성과 분석을 통해 고객 참여와 리텐션을 극대화하는 역할을 수행합니다. 유연한 근무 환경과 글로벌 협업 기회를 제공하며, 뛰어난 커뮤니케이션 역량을 갖춘 분을 찾습니다.
London, United Kingdom
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
We seek a B2B marketing professional with Braze experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsible for the development and deployment of lifecycle trigger automations, adhoc promotions and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
Work cross-functionally with product, product marketing and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements.
Demonstrated success creating marketing campaigns with expertise using Braze, including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs.
Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
Work with copywriters and designers to create compelling email content.
Writing engaging ad copy for email campaigns when copywriting resources are not available.
Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
Knowledge about email compliance (CAN-SPAM, GDPR, CASL).
SQL experience is a plus.
Knowledge of liquid coating and custom objects is a plus
Braze experience is preferred
5+ years’ experience in email marketing, lifecycle marketing at a B2B brand
Knowledge of the latest B2B CRM practices from both a commercial and regulatory perspective
Experience using Canva
Experience with Excel/Google Sheets and Big Query
Brings a vivid sense of curiosity and creativity that helps drive projects forward
Relentlessly curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data
An excellent communicator - both verbally, in writing and visually.
A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions
Has the interpersonal and communication skills to successfully manage stakeholders
Avid learner who takes it upon him/her/themself to get smart on new topics, systems, and markets
You are an expert project manager and never miss a detail
Interested in joining a high-performing team with a supportive and inclusive culture
Has demonstrated capacity to initiate and drive growth strategies and innovation
Thrives in a fast-paced environment and demonstrates the ability to work independently with minimal supervision.
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
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