Senior Specialist - B2B Marketing, Oceania
Melbourne
IN SHORT
We’re looking for a strategic and commercially minded Senior Specialist, B2B Marketing to help shape how On shows up across our wholesale partner network and DTC retail environments in Oceania. Sitting at the intersection of brand, community and commercial, you’ll lead the execution of campaigns, retail activations and consumer moments that elevate On within the market and bring our global brand vision to life with key wholesale partners and our own retail space.
Reporting into the B2B Marketing Lead and working closely with Marketing, Sales, Tech, Brand Experience, and Community teams, you’ll help drive impactful marketing plans and campaigns across retail and wholesale touchpoints, balancing long term brand building with agile execution. From major campaign launches and retail storytelling to local partnerships and events, you’ll play a key role in creating meaningful experiences that connect with our communities and support business growth.
THE TEAM
The Marketing team brings On’s mission to ignite the human spirit through movement to life across Oceania. Our team includes B2B Marketing, DTC Retail Marketing, Events and Athlete Management, working together to build meaningful brand experiences across both On-owned and partner touchpoints. The team fosters a culture of continuous learning and holistic well-being, supporting each member to build their best self.
YOUR MISSION
- Partner closely with B2B Marketing Lead and Commercial team to develop strategic marketing plans for key wholesale partners, translating global priorities into impactful local campaigns and consumer-facing activations.
- Lead end-to-end execution of omnichannel marketing initiatives across accounts, including localised campaigns, events, brand experiences and in-store storytelling that strengthen both brand awareness and commercial performance.
- Collaborate cross functionally with Local, Regional and Global teams to deliver cohesive and best-in-class execution across all consumer touchpoints.
- Build strong relationships with wholesale partners, identifying opportunities to elevate On’s presence within the market and deepen engagement with both On and partner audiences.
- Analyze campaign and account performance, consumer insights and industry trends to refine campaign plans, optimise activations and support future planning.
- Alongside B2B Marketing Lead, manage campaign and activation budgets across accounts, ensuring efficient planning and premium execution across all initiatives.
- Partner with local agencies, production vendors and external collaborators (KOLs, influencers) to deliver premium execution across retail, events and community moments.
- Support the rollout of global brand campaigns across wholesale (DTC retail environments if required), partnering with internal teams and external vendors to ensure premium execution in market.
YOUR STORY
- 5+ years of experience in brand, retail, wholesale or partner marketing.
- Strong understanding of wholesale, retail and consumer marketing ecosystems, with the ability to connect brand storytelling to commercial outcomes.
- Experience managing integrated campaigns (Global Rollouts and Localised Campaigns) and consumer-facing activations across retail, events, community or partner channels.
- Strategic and highly organized, with the ability to balance long-term planning with fast moving execution and multiple stakeholders.
- Strong cross functional collaborator who thrives working across commercial, creative and operational teams.
- Confident managing relationships with wholesale partners, agencies, production partners and external vendors to deliver premium execution.
- Comfortable working with campaign reporting, account budgets and performance insights to help inform future marketing decisions.
Create a Job Alert
Interested in building your career at On? Get future opportunities sent straight to your email.
Apply for this job
indicates a required field
