Senior Marketing Performance Analyst는 마케팅 성과 측정 전략을 총괄하며, CRM/MAP 데이터와 Tableau를 활용해 마케팅 ROI를 극대화하는 핵심 역할을 수행합니다. 5년 이상의 B2B 마케팅 분석 경력이 필수이며, 데이터 기반의 예측 모델링과 이해관계자 설득 능력이 중요합니다. AI 클라우드 분야의 급성장하는 기업에서 데이터 기반 의사결정을 주도할 전문가를 찾습니다.
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.
As a Senior Marketing Performance Analyst, you will be the architect of our measurement strategy. You won't just report on what happened; you will define the "why" and "what’s next." You will partner with Growth, Events, and Ops teams to build and expand a cohesive metrics framework that tracks the buyer’s journey from the first digital touchpoint to a closed-won deal.
Your mission is to ensure every dollar spent on events and digital tactics is measurable, optimized, and aligned with our long-term revenue goals.
Metrics Framework & Taxonomy: Partner with Marketing Operations, Growth, and Demand Gen teams to define KPIs, performance frameworks, reporting hierarchies, and custom attribution models to determine marketing’s impact.
Goal Setting & Forecasting: Lead the annual and quarterly targets setting process. Use historical conversion data to build "reverse funnel" forecast models that tell us exactly how much traffic and lead volume is required to hit sales targets.
End-to-End Analysis: Analyze the performance of integrated campaigns, comparing the high-touch ROI of field events against the high-volume efficiency of digital channels (SEM, Paid Social, Content Syndication).
Insight Synthesis: Move beyond dashboards to deliver executive-level narratives. You will present weekly updates, monthly/quarterly business reviews to Marketing and Sales leadership.
Data Instrumentation & Orchestration: Partner with Marketing Ops, Revenue Ops, Information Technology, and Data Engineering to ensure instrumentation and capture of data (from Customer Relationship, Marketing Automation, Web, ABM, and other platforms) flows into trusted data sets in our data warehouse.
Testing & Optimization: Design A/B testing frameworks to measure impact of digital and event tactics and continuously improve marketing ROI.
Scale Decision-Making: Drive the adoption of AI-driven, agentic insights across the marketing organization to enable faster, smarter decisions.
5+ years in B2B marketing analytics, marketing / revenue ops, or consulting / creative agencies that support marketing.
You understand the nuances of the B2B "buying committee" and the “big deal” sales cycle.
Communication: Ability to translate "data speak" into "business speak" for non-technical stakeholders.
Stakeholder Management: You have the proven ability to change minds and influence decision making of key Marketing and Sales leaders.
Experience with:
CRM/MAP: Expert-level knowledge of CRM and MAP data structures.
Visualization: High proficiency in Tableau Desktop.
Data: Ability to define requirements for integrated data sets from disparate data sources.
Attribution: Experience defining and utilizing multi-touch attribution tools.
Wondering if you’re a good fit? We believe in investing in our people, and value candidates who can bring their own diversified experiences to our teams – even if you aren't a 100% skill or experience match. Here are a few qualities we’ve found compatible with our team. If some of this describes you, we’d love to talk.
At CoreWeave, we work hard, have fun, and move fast! We’re in an exciting stage of hyper-growth that you will not want to miss out on. We’re not afraid of a little chaos, and we’re constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for take off, the growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
The base salary range for this role is $143,000 to $210,000. The starting salary will be determined based on job-related knowledge, skills, experience, and market location. We strive for both market alignment and internal equity when determining compensation. In addition to base salary, our total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
The range we’ve posted represents the typical compensation range for this role. To determine actual compensation, we review the market rate for each candidate which can include a variety of factors. These include qualifications, experience, interview performance, and location.
In addition to a competitive salary, we offer a variety of benefits to support your needs. The benefits below reflect our US-based offerings; for roles in other locations, benefits vary and are shared during the hiring process. These include:
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CoreWeave is an equal opportunity employer, committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
This position requires access to export controlled information. To conform to U.S. Government export regulations applicable to that information, applicant must either be (A) a U.S. person, defined as a (i) U.S. citizen or national, (ii) U.S. lawful permanent resident (green card holder), (iii) refugee under 8 U.S.C. § 1157, or (iv) asylee under 8 U.S.C. § 1158, (B) eligible to access the export controlled information without a required export authorization, or (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency. CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
