Senior Field Marketing Manager - Eastern Europe

Warsaw

Growth Division – Business Development Marketing /

International Office Entity /

On-site

Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.

The Senior Field Marketing Manager, Eastern Europe will establish and execute field marketing across the region’s defense, security, and government ecosystem. This leader will drive account-based marketing programs, support strategic capture efforts, and generate measurable pipeline impact in close partnership with regional sales and business development teams.

This is a hands-on role in a high-growth environment. The ideal candidate is equally comfortable developing account strategies and executing field programs, thrives in complex government sales environments, and understands how to align marketing efforts with long-cycle defense procurement processes. This role reports to the VP of Global Field Marketing and Events.

What you'll do:

Lead and execute field marketing across Eastern European defense ministries, armed forces, NATO-aligned organizations, and strategic aerospace and security accounts, tightly aligned with regional go-to-market priorities.
Develop and execute account-based marketing (ABM) strategies for priority government and defense accounts across Eastern Europe, mapping buying centers and orchestrating multi-touch engagement across events, executive briefings, targeted campaigns, and owned customer programs.
Demonstrate deep understanding of regional defense procurement environments, acquisition cycles, and stakeholder landscapes, tailoring engagement strategies accordingly.
Own strategy and execution for major Eastern European defense and aerospace events, prioritizing high-value account engagement and executive-level meetings over brand presence alone.
Plan and execute owned customer events, private briefings, and targeted engagements in partnership with sales and capture teams to accelerate opportunity progression.
Align marketing programs with local sales objectives, pipeline targets, and account plans to drive measurable revenue impact.
Own Salesforce campaign execution, including creating and managing Campaign IDs, ensuring proper campaign structure, tracking member status, and maintaining data integrity in partnership with sales.
Partner closely with sales to ensure correct opportunity association, contact mapping, and required CRM field completion to support accurate pipeline reporting and attribution.
Build and execute programs within Marketo, including campaign flows, audience segmentation, lead scoring alignment, and performance reporting.
Establish KPIs aligned to regional government sales realities, including account penetration, stakeholder engagement depth, opportunity influence, and deal acceleration.
Bring structure, accountability, and operational rigor to field marketing execution within a fast-growing international market.

Required qualifications:

8–12 years of experience in field marketing, demand generation, or integrated marketing roles
Proven expertise in account-based marketing (ABM) within complex enterprise or government accounts
Demonstrated ability to drive pipeline, influence opportunities, and support deal progression
Hands-on experience executing events, executive engagements, and targeted field programs
Strong experience working cross-functionally with Sales, BD, and capture teams
Hands-on Salesforce (SFDC) experience, including campaign creation, Campaign ID management, opportunity alignment, and pipeline reporting
Experience with marketing automation platforms (e.g., Marketo) for campaign execution, segmentation, and nurture programs
Ability to operate in a hands-on, high-growth environment with strong ownership and execution focus

Preferred qualifications:

Experience marketing into Eastern European governments, Ministries of Defence, armed forces, NATO organizations, or defense/aerospace sectors
Strong understanding of regional defense procurement processes and long-cycle acquisition environments
Experience aligning marketing programs to capture efforts for large, complex government deals
Familiarity with key Eastern European defense stakeholders and decision-making structures
Proficiency in one or more Eastern European languages (e.g., Polish, Romanian, Czech, Ukrainian, or Hungarian)

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Our international teammates receive a comprehensive total rewards package aligned to your country office location. For full details on compensation and benefits, please consult your talent acquisition partner.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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