쿠팡 대만에서 제휴 마케팅(Affiliate Marketing) 성과를 분석하고 최적화할 시니어 데이터 분석가를 채용합니다. SQL과 Python을 활용한 데이터 추출 및 분석 역량이 필수이며, 마케팅 지표 정의와 대시보드 구축을 주도하게 됩니다. 유관 부서와의 원활한 협업을 위해 영어와 중국어 능통자를 우대합니다.
Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.
We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”
Coupang Taiwan is looking for a Senior Analyst to join our Affiliate Marketing Operations. In this role, you will work within the Growth Analytics team to enable marketing campaigns across various affiliate channels. You will partner closely with marketing stakeholders to build performance reporting and data feeds, while analyzing user behavior to support campaign operations and "wow" our customers! Additionally, you will collaborate with engineers to develop marketing products and tracking features, with the opportunity to contribute to building data models and improving our data pipelines.
Process audience-building requests by leveraging working knowledge of SQL and Python. Write SQL queries to segment customers for campaigns and marketing data feeds.
Work closely with stakeholders to deep-dive into data issues and provide clear and actionable plans by analyzing data and insights.
Maintain a high bar for quality and accuracy. Provide clear documentation of work and code.
Work on defining the Marketing Metric, building and maintaining Marketing dashboards. Continuously track marketing campaign results.
Communicate effectively and proactively with internal stakeholders.
Collaborate with the Marketing Tech team to guide product development by sharing actionable insights from our existing reports.
Master’s degree in Business Analytics, Data Science, or a related field
Experience in Retail/E-commerce industries, Affiliate Marketing, Performance Marketing, or CRM functions
Experience in data ETL (Extract, Transform, Load) and data engineering principles
Proficiency with Python or other scripting languages for advanced data manipulation
Experience working in a global or multinational team environment
Experience collaborating with the engineering team to develop products.
Experienced in building machine learning models to enable precision marketing and improve audience targeting accuracy.
Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
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