신경과 브랜드의 장기 전략을 수립하고 마케팅 실행을 총괄해요. 석사 학위 소지자여야 하며, 제약 분야에서 5~7년 이상의 브랜드 관리 경력이 필수예요. 병원 및 오픈 마켓에서의 전문 분야 경험을 우대해요. 매트릭스 조직 내에서 유관 부서와 협업하며 영향력을 발휘해야 해요. 하이브리드 근무 형태이며, 구체적인 사무실 출근 일수는 팀 상황에 따라 달라질 수 있어요.
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn,Facebook, Instagram, X and YouTube.
Job Description
The Opportunity
AbbVie is seeking an experienced and commercially astute Senior Brand Manager, Neurology to lead the strategic direction and execution of one or more key brands within our neurology portfolio. This role is designed for a high-impact marketer who combines deep strategic thinking with strong cross-functional leadership.
You will own the brand strategy, shape the market narrative, and drive integrated execution in close partnership with Medical, Market Access, Sales, Global, Area and Regional teams. Success in this role requires the ability to translate scientific and market insights into clear commercial action, build strong stakeholder alignment, and deliver measurable brand growth.
What You Will Own
Brand Strategy and Commercial Leadership
Define and lead the long-term strategic direction of the neurology brand(s), grounded in deep understanding of disease area, patient journey, treatment landscape, and competitive dynamics.
Translate clinical and scientific differentiation into compelling value propositions for healthcare professionals and other key stakeholders.
Lead lifecycle planning, including in-line optimization, indication or segment expansion opportunities, and proactive response to competitive threats.
Partner with Global and Regional teams to adapt strategy to local market needs while maintaining strategic consistency.
Market Intelligence and Insight Generation
Synthesise data from multiple internal and external sources into actionable insights and strategic recommendations.
Identify emerging trends in neurology treatment paradigms, stakeholder behaviour, and market dynamics.
Lead competitive analysis and scenario planning to anticipate risks and identify opportunities early.
Use evidence-based insights to shape brand strategy, promotional planning, and tactical priorities.
Integrated Brand Execution
Develop and execute multi-channel marketing plans tailored to the neurology specialist community.
Build and manage annual brand plans and budgets with a strong commercial mindset and clear accountability for return on investment.
Ensure alignment between medical education, market access messaging, and commercial campaigns.
Partner with Sales, Medical Affairs, Market Access, and external agencies to deliver integrated and compliant brand initiatives.
Cross-Functional and External Leadership
Act as the commercial lead within the cross-functional brand team, bringing clarity, structure, pace, and momentum.
Collaborate effectively with Medical, Regulatory, Market Access, Sales, and other functions to drive shared objectives.
Build strong relationships with external partners, agencies, and vendors to support execution and market impact.
Influence without authority and create alignment across a matrix organization.
Performance, Accountability, and Governance
Define and track KPIs that reflect true brand health, market performance, and business impact.
Monitor brand performance, market share, campaign effectiveness, and budget efficiency.
Present regular business reviews and strategic recommendations to senior leadership with clarity and confidence.
Ensure full compliance with all applicable regulatory, legal, and ethical standards.
Qualifications
Who You Are
Education
Master's degree is required - in Marketing, Business Administration, Life Sciences, or a related field.
Scientific background is an advantage, particularly for building credibility and fluency in a complex therapeutic area such as neurology.
Experience
Minimum 5–7 years of pharmaceutical brand management experience.
Extensive experience working both at the hospital level and in the open market in a specialist field is strongly preferred.
Track record of leading brands through complexity, including launches, lifecycle management, competitive pressure, or market access challenges.
Experience working in matrix organizations and influencing senior stakeholders across functions.
Expertise
Strong command of core commercial disciplines including segmentation, positioning, forecasting, promotional mix optimisation, and brand planning.
Ability to translate scientific data into practical, customer-relevant messaging.
Understanding of market access dynamics and their impact on brand uptake.
Digital and omnichannel marketing experience is an advantage.
Leadership Presence
Strategic, structured, and commercially sharp.
Confident communicator with strong executive presence.
Able to anticipate challenges and bring solutions proactively.
Trusted partner to Medical, Regulatory, Market Access, and Sales.
Comfortable working in ambiguity and navigating complexity.
Personal Profile
Results-oriented and accountable.
Curious, adaptable, and resilient.
High ethical standards and strong integrity.
Collaborative, influential, and able to build trust across stakeholders.
A builder of brands, teams, and long-term value.
Why This Role Matters
Neurology is a highly specialized and scientifically complex field where effective brand leadership requires a combination of executional excellence with a clear strategy, strong collaboration, and the ability to connect science, patient needs, and business opportunities in a meaningful way.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Pay Range: $
Where We Work
Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.
