Marketing Specialist, CRM & Events

Marketing Specialist, CRM & Events

London, United Kingdom

About Tripadvisor

The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

About the Role

This role sits at the center of our marketing engine.

As a Marketing Specialist, you’ll support CRM campaigns and event marketing from end to end—turning ideas into live campaigns, keeping projects moving, and ensuring nothing slips through the cracks. You’ll work across email, events, and cross-functional initiatives to deliver campaigns that are timely, well-executed, and measurable.

If you thrive on variety, enjoy bringing structure to moving pieces, and want to build both technical and strategic marketing skills, this role is for you.

What You’ll Do

CRM Campaign Execution

• Build, QA, and deploy email campaigns in Braze and Mailchimp

• Create campaign assets and manage audience segmentation

• Ensure accuracy and performance through QA and testing (content, links, personalization, send strategy)

Event Marketing & Coordination

• Manage event communications (invites, confirmations, reminders, follow-ups)

• Coordinate logistics with internal teams and external partners

• Support event execution, including on-site when needed

• Track attendee engagement and support post-event follow-up

Project Coordination

• Manage campaign workflows from intake through deployment

• Coordinate with copy, design, and stakeholders to gather assets and approvals

• Keep projects on track by managing timelines and priorities

Reporting & Insights

• Track and report on campaign performance (opens, clicks, engagement)

• Document insights and apply learnings to improve future campaigns

General Marketing Support

• Support ad hoc CRM and event initiatives

• Help improve processes, templates, and ways of working

• Contribute to ongoing testing and optimization efforts

• Support additional initiatives that help the team deliver on key marketing priorities

What You Bring

• 1–3 years of experience in marketing, CRM, or event coordination

• Familiarity with email marketing platforms (e.g., Braze, Mailchimp, or similar)

• Strong organizational skills and attention to detail

• Ability to manage multiple projects and deadlines

• Clear communication and ability to work across teams

• Interest in CRM, lifecycle marketing, and event marketing

Nice to Have

• Experience supporting B2B marketing initiatives

• Familiarity with reporting or marketing analytics tools

• Exposure to project management tools (e.g., Asana, Airtable)

Why This Role Matters

This role helps bring our marketing to life.

By executing CRM campaigns and event communications with precision, you’ll help operators take action—adopting new tools, improving their listings, and driving more bookings. Your work ensures the right messages reach the right operators at the right time, and that every campaign runs smoothly from start to finish

Skills & Experience

• Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work.
• Proven ability to operate effectively with a global-first mindset

What We Offer

• Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses
• “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team.
• Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
• Donation matching. Give back? Give more! We match qualifying charitable donations annually.
• Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
• Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
• Travel perks. We believe that travel is employee development, so we provide discounts and more.
• Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
• Health benefits. We offer great coverage and competitive premiums.
• Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates.

Our Cultural Pillars:

Traveler first

We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.

Execution is our edge

We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.

We succeed together

The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.

If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!

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