Lead AI Design Technologist (Staff Product Designer)

Company Introduction

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.

Team: Customer Experience (CX)

Our CX team transforms the end-to-end shopping journey. We identify customer pain points, build solutions, and continuously improve the funnel—from sign-up to search to checkout. Every feature we

design starts with the customer and ends with measurable impact.

Role Overview

As a Lead AI Design Technologist (Staff Product Designer), you will elevate our design capabilities through the strategic integration of Artificial Intelligence. This isn’t just about using AI tools; it’s about

fundamentally transforming how we approach design—from initial concept to final execution—while consistently delivering exceptional and impactful e-commerce customer experiences. You will be a critical

leader in shaping our design future, driving innovation, and fostering a culture of AI-driven design excellence within our team.

You’ll sit at the center of AI innovation, working side-by-side with Design Operations, Design system team and Engineers.

• The location is Seoul, S. Korea.

Key Responsibilities

1. Problem Definition & Strategic Design Thinking

• Identify high-leverage opportunities for AI to eliminate creative friction and operational bottlenecks.
• Translate ambiguous business goals into a concrete multi-year roadmap for AI-assisted design workflows.=
• Advocate for a "human-in-the-loop" philosophy, ensuring AI enhances rather than replaces human intuition.

2. Interaction & System Design

• Architect the next generation of our design system, moving from static components to intelligent, context-aware patterns.
• Define new interaction paradigms for AI (LLM interfaces, generative UI, and predictive workflows).
• Ensure systemic consistency across complex, data-heavy product surfaces.

3. Data-Driven Design & Autonomous Analytics

• Leverage product usage data and AI-driven insights to automate usability testing and feedback loops.
• Design autonomous dashboards that proactively alert the team to design regressions or optimization opportunities.
• Use quantitative signals to validate the impact of productivity tools on shipping velocity.

4. Technical & Operational Insight

• Partner deeply with Engineering to understand the constraints and possibilities of model architectures (LLMs, Diffusion, etc.).
• Bridge the gap between design intent and technical feasibility, ensuring the AI system is performant and scalable.
• Operationalize design AI, creating playbooks for how teams should prompt, train, and interact with internal tools.

5. Hands-on Prototyping & Execution

• Build high-fidelity, functional prototypes to test complex AI interactions.
• "Lead by doing"—producing production-ready assets while simultaneously mentoring senior and mid-level designers.
• Ship zero-to-one AI products that redefine the industry standard for internal design productivity.

Qualifications

A) Basic Qualifications

• 8+ years of experience in Product Design, with at least 2 years in a staff, principal, or lead capacity.
• A portfolio demonstrating system-level thinking—moving beyond individual screens to holistic frameworks.
• Expertise in Figma and advanced prototyping tools (e.g., Framer, Protopie, or code-based prototypes).
• Proven track record of shipping complex products at scale.

B) Preferred Qualifications

• AI/ML Fluency: Direct experience designing for generative AI, prompt engineering, or ML-driven products.
• Technical Proficiency: Ability to write code (React, Python, or CSS/HTML) to build tools or interact with APIs.
• Systemic Scale: Experience managing or contributing to large-scale design systems (e.g., Polaris, Carbon, Material Design).
• Strategic Influence: Experience presenting to C-suite stakeholders and influencing cross-functional roadmaps.

Expectations

As a Staff Designer, you are expected to be a multiplier. You will be judged not just by the quality of your pixels, but by the efficiency you unlock for the entire organization. You will operate with high autonomy, navigating technical uncertainty with a clear design vision and a relentless focus on execution.

Recruitment Process and Others

Recruitment Process

• Application Review - Virtual Onsite Interview 1 - Virtual Onsite Interview 2 – Offer  

• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.  

• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.  

Details to Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled.  

• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.  

• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.  

• Job titles and responsibilities may be subject to change depending on the candidate’s overall experience, etc. This will be communicated to the candidate at the appropriate time before the offer.  

• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.  

• This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes. 

Privacy Notice

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below.  

https://privacy.coupang.com/en/land/jobs/  

Document Return Policy

1. This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.  
2. A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant. 
3. A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupang.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail. 
4. In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act. 
5. The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.