KEY JOB ACCOUNTABILITIES

Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.

Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management

Specific to selective divisions:

Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

PROFESSIONAL & TECHNICAL COMPETENCIES

MARKET & CONSUMER INSIGHT

• Identifies market drivers

• Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT

• Thinks brand strategy

• Imagines disruptive products & services

• Develops integrated campaigns that work

• Integrates retail & shopper expertise

ACTIVATION EXCELLENCE

• Delivers excellence with agility and rigor

• Integrates sustainable business consciousness

COLLABORATIVE LEADERSHIP

• Creates collaboration for bigger success

• Shares & leverages best practices

[L'OREAL Taiwan] (Sr.) Product Manager