Location: Mumbai, India
Department: Marketing
Job Purpose
To serve as the strategic and analytical powerhouse of the marketing department. The primary objective of this role is not just to crunch numbers, but to transform quantitative and qualitative data into compelling brand narratives and cultural moments. By decoding audience behaviors, social sentiments, and market trends, the incumbent will engineer data-backed branding strategies, redefine identity positioning for our artists/programs, and ensure every marketing investment builds long-term fandom and emotional equity for HYBE India.
Key Responsibilities
I. Data-Informed Branding & Consumer Insights
- Audience Sentiment Decryption: Design and analyze consumer surveys, focus groups, and social listening/sentiment tracking to unlock the "Why" behind consumer behavior, translating raw data into sharp cultural insights.
- Brand Positioning & Pivoting: Utilize performance data and trend forecasting to shape, test, and adapt high-level brand narratives, creative positioning, and campaign direction for HYBE India’s IPs and artists.
- Performance Optimization: Track and analyze multi-channel campaign ROI, market share, and audience acquisition metrics to continually refine our branding playbook and maximize impact.
II. Strategic Storytelling & Executive Documentation
- High-Level Proposal Crafting: Author highly persuasive, polished, and structured strategic business cases and brand launch proposals to secure internal and external stakeholder buy-in.
- Branding P&L and ROI Reporting: Maintain clear executive dashboards that prove how branding initiatives and creative campaigns translate into tangible business growth and audience retention.
- Campaign Post-Mortems (Wrap-Up Reports): Engineer exhaustive post-campaign analyses to objectively measure creative performance against KPIs, transforming failures and successes into institutional branding assets.
III. Cross-Functional Synergy & Agency Alignment
- Creative Liaison: Act as the vital translator between raw analytics and the creative/media buying teams, ensuring that data insights spark, rather than suppress, boundary-pushing creative ideas.
- Tier-1 Global Standard: Deliver strategic outputs, presentations, and frameworks that match or exceed the premium caliber of tier-one global brand consulting firms or top-tier advertising agencies.
Professional Qualifications
- Professional Experience: 5+ years of experience in strategic brand planning, data-driven marketing, or account planning. A proven track record in a leading creative agency, entertainment company, or global consumer brand is highly preferred.
- Analytical Intuition: Strong proficiency in using data/analytics tools (e.g., social listening platforms, GA4, visualization tools like Tableau/PowerBI) not for coding, but to extract actionable branding insights.
- Exceptional Communication: Masterful command of professional written and spoken English, with a rare ability to weave complex quantitative realities into clear, emotional, and persuasive business stories.
Key Competencies
- Data-to-Branding Translation: The unique ability to look past excel spreadsheets and see the human emotions, subcultures, and trends driving the numbers.
- Strategic Acumen & Courage: An uncompromising commitment to objective data analysis, with the leadership confidence to pivot a brand’s narrative when data indicates a shift in audience sentiment.
- Synthesized Executive Presence: High capacity to distill massive volumes of cultural and quantitative information into elegant, structured, and premium-level corporate documentation.
Our Recruitment Process
- Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
- Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
- Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
- Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.
Win Together Program (Probation Period)
- All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
- This program is designed to support your successful integration and alignment with our company culture and performance standards.
- Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.
HYBE INDIA's Commitment to Diversity
- HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.
