Location: Mumbai, India
Department: Marketing Team
Job Purpose
To spearhead the successful branding and promotion of HYBE INDIA's core business initiatives, specifically the Pan-India Audition Campaign, and to oversee the strategic marketing and promotional activities for HYBE artists in the Indian market, maximizing the HYBE brand's influence and market share in India.
Key Responsibilities
1. Pan-India Audition Campaign Lead
- Campaign Branding & Positioning: Establish the unique brand identity for the Pan-India Audition Campaign, defining and localizing core messaging and tone of voice tailored to the target audience (potential applicants and the general public).
- Integrated Marketing & Promotion Planning: Plan and execute Integrated Marketing Communication (IMC) strategies across ATL/BTL, digital, and social media channels throughout all phases of the audition.
- Campaign Operations Oversight: Supervise the on-the-ground execution and partner collaborations for the audition campaign, taking overall responsibility for Project Management to ensure successful campaign delivery.
2. Artist Marketing & Promotion
- Artist Local Marketing Strategy: Design and implement strategic marketing campaigns aimed at boosting the awareness and preference of HYBE artists in the Indian market.
- Influencer & Partnership Marketing: Build and maintain strong relationships with leading influencers, content creators, and strategic brand partners across India to maximize artist exposure and engagement.
- Promotional Content Localization: Develop strategies for localizing and distributing artist-related content (MVs, promotional videos, social media assets) to resonate with Indian cultural sensibilities.
3. Global HQ Liaison & Strategic Coordination
- Communication with HQ: Work closely with the Marketing departments at the Korean Headquarters (HQ) to effectively apply global campaign guidelines to the Indian market and communicate the specific nuances of the Indian market back to HQ.
- Culture and Trend Analysis: Lead in-depth research into the latest trends, consumer behavior, and cultural sensitivities within the Indian entertainment market, and incorporate these findings into branding and promotion strategies.
Requirements
- 10+ years of experience managing large-scale campaigns in brand marketing, digital marketing, or the entertainment/youth lifestyle sectors (Experience with audition programs or mass participation campaigns is highly preferred).
- Deep understanding of ATL/BTL, digital platforms, and social media marketing, coupled with proven success in project management and execution.
- Extensive understanding of the Indian digital and marketing ecosystem, with a strong network of influencer, agency, and brand partnership contacts.
- Exceptional storytelling skills and proven cross-cultural communication abilities.
- Business-level fluency in English (written and verbal) is mandatory, and a strong marketing portfolio is required.
- Self-driven, highly culturally intuitive, and a strategic leader.
Our Recruitment Process
- Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
- Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
- Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
- Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.
Win Together Program (Probation Period)
- All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
- This program is designed to support your successful integration and alignment with our company culture and performance standards.
- Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.
HYBE INDIA's Commitment to Diversity
- HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.
