[HYBE INDIA] Digital Marketing Manager (New Media Specialist) - HYBE | Mirimo

Location: Mumbai, India

Department: Marketing Team

To bridge the gap between brand objectives and audience needs by crafting a high-impact New Media ecosystem.

Holistic Strategy Development: Ability to lead the entire process from new media strategy formulation to hands-on execution, ensuring alignment with the latest digital trends and audience behaviors.
Audience Intelligence: Conduct rigorous analysis of target demographic behaviors, consumption patterns, and sentiment to inform data-driven content strategies.
Trend Synthesis: Monitor global digital shifts, emerging platforms, and technological advancements (e.g., AI integration, decentralized media) to maintain a first-mover advantage.
End-to-End Campaign Management: Oversee the lifecycle of digital initiatives from conceptualization and asset production to deployment and real-time optimization.
Platform Governance: Manage and refine the brand’s presence across all relevant social, professional, and emerging networks, ensuring adherence to rigorous brand guidelines.

5+ years of experience in digital marketing management, with a demonstrable portfolio of high-performing new media campaigns.
Track record in managing youth-facing brands or entertainment IPs is highly preferred
Passionate about fandom culture, music, and internet trends
Skilled in tools like Meta Business Suite, YouTube Studio, Google Analytics

Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.

All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
This program is designed to support your successful integration and alignment with our company culture and performance standards.
Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.

HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.

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Location: Mumbai, India

Department: Marketing Team

To bridge the gap between brand objectives and audience needs by crafting a high-impact New Media ecosystem.

Holistic Strategy Development: Ability to lead the entire process from new media strategy formulation to hands-on execution, ensuring alignment with the latest digital trends and audience behaviors.
Audience Intelligence: Conduct rigorous analysis of target demographic behaviors, consumption patterns, and sentiment to inform data-driven content strategies.
Trend Synthesis: Monitor global digital shifts, emerging platforms, and technological advancements (e.g., AI integration, decentralized media) to maintain a first-mover advantage.
End-to-End Campaign Management: Oversee the lifecycle of digital initiatives from conceptualization and asset production to deployment and real-time optimization.
Platform Governance: Manage and refine the brand’s presence across all relevant social, professional, and emerging networks, ensuring adherence to rigorous brand guidelines.

5+ years of experience in digital marketing management, with a demonstrable portfolio of high-performing new media campaigns.
Track record in managing youth-facing brands or entertainment IPs is highly preferred
Passionate about fandom culture, music, and internet trends
Skilled in tools like Meta Business Suite, YouTube Studio, Google Analytics

Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.

All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
This program is designed to support your successful integration and alignment with our company culture and performance standards.
Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.

HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.