Location: Mumbai, India
Department: Marketing Team
Job Purpose
To plan and execute marketing activities that drive participant recruitment and brand awareness for HYBE INDIA’s core business, the All-India Audition Campaign. Furthermore, the role involves leading the successful launch marketing for new artists discovered through the audition process. This position directly contributes to securing new IP and market settlement by managing both the marketing and the on-site planning and operations of the auditions.
Key Responsibilities
- Audition Campaign Marketing Execution: Develop monthly/weekly Execution Plans (Action Plans) for the audition campaign and oversee campaign implementation across all digital and offline channels.
- On-site Audition Planning & Operations Oversight: Oversee the end-to-end planning and operation of on-site auditions, including venue selection, event design, creating operational manuals, and coordinating with the local team and external partners to ensure a seamless and professional audition process.
- Performance Measurement & Optimization: Track participant data, conduct performance measurement (KPIs) and analysis, and continuously optimize campaign tactics to increase efficiency.
- New Artist Launch Marketing Leadership: Plan and execute the marketing strategies for the debut and initial activities of new Indian artists (scouted through auditions or newly contracted).
- Creative & Budget Management: Manage the production of various channel-specific marketing creatives for both auditions and new artists, and efficiently manage the campaign budget.
Requirements
- Experience: 4+ years of experience in marketing campaign planning and execution (experience in mass participation campaigns or artist/product launch marketing is preferred).
- Operational Expertise: Mandatory experience in planning, executing, operating, and managing partners for large-scale on-site events (auditions, conferences, promotions, etc.).
- Practical Skills: High proficiency and practical experience with digital marketing tools and SNS platforms.
- Understanding: Keen interest in and understanding of the new artist development and launch processes within the Indian entertainment market.
- Language: Business-level fluency in English (verbal and written).
- Competencies: Excellent organizational skills, high attention to detail, and strong execution capability.
Our Recruitment Process
- Verification: Please note that any false information found in application materials or during the hiring process may result in the immediate cancellation of your offer or termination of employment.
- Rolling Basis: These positions are recruited on a rolling basis. The posting may close early if suitable candidates are found. Interviews: Interviews are typically conducted 1-on-1 or in a panel format and last approximately one hour.
- Process Flexibility: The recruitment process is subject to change based on the specific position and circumstances.
- Multiple Applications: While applying for multiple positions is possible, candidates who pass the initial screening cannot proceed with multiple hiring processes simultaneously.
Win Together Program (Probation Period)
- All new hires at HYBE INDIA will join the "Win Together Program," our official onboarding and probation period, which lasts for six (6) months.
- This program is designed to support your successful integration and alignment with our company culture and performance standards.
- Please note that employment is conditional upon the successful completion of this program. Failure to meet the required performance standards during the evaluation may result in the non-confirmation and cancellation of employment.
HYBE INDIA's Commitment to Diversity
- HYBE INDIA is an Equal Opportunity Employer. We are committed to building a diverse and inclusive workplace and welcome applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, national origin, disability, or age.
