OpenAI에서 Growth Product Marketing Manager를 채용합니다. ChatGPT의 사용자 및 매출 성장을 주도하며, 5년 이상의 마케팅 경력과 데이터 기반의 전략 수립 능력이 필수입니다. 제품 로드맵과 마케팅 캠페인을 연결하고, 사용자 여정을 최적화하는 역할을 수행합니다. 성장 마케팅 및 제품 마케팅 분야의 전문성을 갖춘 분을 찾습니다.
The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments as well as other OpenAI products worldwide. We operate across the full funnel - from awareness and acquisition through activation, retention, and expansion - using a combination of global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative ops engineering.
We are hiring a Growth Marketing Manager to turn product-led growth priorities into clear audience strategies, compelling cross-channel messaging, coordinated go-to-market programs, and drive measurable, incremental growth.
You will partner closely with Growth Product, Consumer Product Marketing, Lifecycle, Performance Marketing, Brand, Creative, Research, Data Science, and International Marketing to ensure that full-funnel campaigns and initiatives are supported and connected to Growth capabilities and maximize the performance of these campaigns.
Build the marketing layer across the Growth roadmap: acquisition, access, activation and resurrection, monetization, and the shared Growth Platform.
Translate product hypotheses into audience insights, positioning, messaging, launch briefs, lifecycle journeys, landing-page narratives, performance creative, and in-product education.
Maintain an integrated plan that connects the Growth product roadmap to the consumer product marketing calendar across lifecycle, performance, social, creators, partnerships, and brand moments.
Serve as the subject matter expert across all Growth levers, advising teams across the organization on the most effective ways to integrate Growth into their initiatives.
Partner with cross-functional teams to design and interrogate the user journey so we can align our external promises with in-product and owned-channel landing, access, onboarding, continuation, and conversion experiences.
Create audience and market playbooks for new users, high-value, or at-risk cohorts, including where acquisition headroom, access friction, weak Week 1 continuation, churn, or monetization gaps are greatest.
Turn campaign, lifecycle, research, and product data into clear readouts that improve both marketing execution and future product prioritization.
Use AI-enabled workflows to increase research, synthesis, briefing, and iteration speed while maintaining judgment, quality, and user trust.
5+ years of experience in product marketing, growth marketing, lifecycle marketing, consumer marketing, or a related role; equivalent project experience is welcome.
Evidence that you can turn customer or market insight into clear positioning, messaging, and practical execution.
Experience supporting a launch, onboarding journey, lifecycle program, conversion initiative, or growth experiment and learning from the results.
Comfort working with funnels, cohorts, experiments, and metrics—and knowing when the data does not prove causality.
Strong cross-functional execution skills and the ability to keep owners, decisions, dependencies, and next steps clear.
Clear, concise writing and the judgment to adapt one strategic narrative across product surfaces and marketing channels.
A hands-on operating style: you can structure an ambiguous problem, produce the work, and ask for help at the right moments.
Curiosity about consumer behavior, empathy for different audiences, and a thoughtful approach to growth, quality, and trust; global or subscription experience is a plus.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
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