OpenAI에서 SMB 광고 플랫폼의 성장을 주도할 Growth Lead를 채용합니다. 성장 마케팅 및 퍼포먼스 마케팅 경험을 바탕으로 SMB 고객의 유입부터 첫 광고 집행까지의 퍼널을 최적화하는 역할을 수행합니다. 데이터 기반의 의사결정 능력과 제품 중심의 성장(PLG) 전략 수립 역량이 필수적입니다. AI 도구를 활용해 실험 속도를 높이고, 제품 팀과 협업하여 광고주 경험을 혁신할 리더를 찾습니다.
OpenAI's Marketing team helps customers understand, adopt, and get value from OpenAI's products and platform. The SMB Ads Marketing team is building the growth engine for small and medium-sized business advertisers: helping them discover the platform, sign up, launch campaigns, understand performance, and grow spend over time.
We take a data-driven approach to understanding customer needs, market dynamics, and funnel behavior. We partner closely with Product, Engineering, Data Science, Sales, Partnerships, Finance, Operations, Design, and Communications to create a cohesive end-to-end advertiser experience and help businesses unlock value from OpenAI's advertising platform.
We are hiring a Growth Lead, SMB Ads to build and scale how small businesses discover, adopt, and grow with OpenAI's advertising platform. This person will own acquisition and activation growth for SMB advertisers, with a focus on bringing new advertisers into the funnel and helping them reach first meaningful spend.
This is a strategic and hands-on growth role at the intersection of acquisition, activation, performance marketing, product-led growth, experimentation, and advertiser education. You will diagnose where the funnel is constrained, define and run high-impact experiments, improve sign-up and onboarding journeys, and partner with product teams to make the advertiser experience clearer, faster, and more effective.
You will use data, customer insight, and AI-native workflows to move quickly from problem diagnosis to shipped growth programs. Over time, this role is expected to help shape the acquisition and activation function for SMB Ads as the team grows.
Develop and execute acquisition and activation strategies that help SMB advertisers discover, sign up for, and begin spending on OpenAI's advertising platform.
Diagnose the advertiser funnel across awareness, landing pages, sign-up, onboarding, campaign creation, first spend, and early repeat spend.
Own the SMB acquisition strategy across paid, organic search (SEO & GEO), social, partnerships, referrals, product-led growth, and emerging channels, continuously optimizing channel mix, CAC, activation, and first-sp
Partner with Product and Engineering to improve sign-up flows, onboarding, campaign setup, billing, measurement, and first-spend experiences.
Translate SMB customer insight into positioning, messaging, funnel improvements, advertiser education, and product feedback.
Use AI tools to accelerate experimentation, analysis, prototyping, campaign development, creative variation, and internal growth workflows.
Build operating rhythms for experiment planning, performance readouts, funnel diagnostics, and cross-functional growth decisions.
Work with contractors, agencies, or growth operators as needed to increase execution velocity.
Help define how the acquisition and activation function should scale over time.
Have significant experience in growth marketing, product growth, performance marketing, demand generation, or SMB go-to-market roles with measurable ownership of acquisition, activation, or revenue outcomes.
Have improved self-serve, product-led, SMB, merchant, advertiser, or high-volume customer funnels & can move from strategy to execution quickly
Are highly analytical and comfortable using funnel analysis, cohort analysis, experimentation, and business metrics to make decisions.
Have strong product instincts and can partner closely with Product, Engineering, and Data Science to improve conversion and customer experience.
Are AI-native in how you work, using tools to move faster, generate leverage, prototype ideas, analyze data, and improve marketing workflows.
Can simplify complex advertising products into clear, compelling narratives for small business owners, operators, and marketers.
Have experience growing advertisers, merchants, creators, or SMB customers through scaled self-serve platforms such as Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit,, Shopify, Square, Intuit, HubSpot, or similar.
Have experience with advertiser acquisition, campaign launch, measurement, CAC, payback, LTV, retention, or spend expansion.
Thrive in ambiguous, fast-moving environments where you are building new growth systems from the ground up.
OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.
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