Field Marketing Manager

Your role

Strategic Planning & Execution
• Lead and coordinate complex regional marketing initiatives, ensuring alignment with EMEA and global strategies.
• Provide strategic insights and recommendations to the Field Marketing Director and EMEA COE on campaigns, events, and ABM priorities based on regional/local market intelligence.
• Support quarterly and annual planning cycles with data-driven insights, tactical recommendations, and budget inputs.
• Optimize field marketing programs for lead generation, opportunity creation, and revenue impact.

Event & Campaign Leadership
• Manage the end-to-end execution of regional events, including planning, logistics, on-site execution, and post-event reporting.
• Collaborate with internal teams, external vendors, and agencies to ensure events and campaigns meet quality, messaging, and branding standards.
• Oversee post-event and campaign performance reporting, providing actionable insights to improve ROI and future initiatives.
• Serve as a senior point of contact for campaign and content execution, ensuring localization, relevance, and alignment with strategic objectives.

Account-Based Marketing & Customer Engagement
• Partner with sales and the Growth Marketing COE to identify target accounts for ABM initiatives and high-impact opportunities.
• Provide strategic guidance and support for the development of customer case studies, testimonials, and success stories to enhance engagement and credibility.
• Leverage MarTech tools, CRM data, and digital insights to inform ABM strategies and optimize campaigns.

Stakeholder Management & Collaboration
• Act as a trusted advisor to sales leadership and the Field Marketing Director on regional marketing initiatives.
• Collaborate with Field Marketing Specialists to ensure effective execution, provide guidance, and share best practices.
• Maintain strong relationships with cross-functional teams and regional COEs to ensure consistency and alignment of marketing programs.

Data & Reporting
• Track, monitor, and report on regional marketing performance against KPIs, including lead generation, pipeline acceleration, and ROI.
• Provide insights and recommendations to optimize marketing programs and inform future strategic decisions.

• Bachelor’s degree in Marketing, Business, or a related field.
• 5-6 years of experience in B2B field marketing, event management, and campaign execution, preferably in a matrixed global organization.
• Proven ability to lead complex marketing initiatives, manage multiple projects, and drive measurable results.
• Strong project management and organizational skills, with the ability to prioritize and deliver on multiple initiatives simultaneously.
• Excellent interpersonal, communication, and influencing skills, with experience collaborating across regional and global teams.
• Proficiency with marketing automation tools, CRM platforms, and campaign management systems.
• Strategic thinker with a proactive, solution-oriented mindset and adaptability in a fast-paced environment.

The Field Marketing Manager (IC) is a senior within the EMEA Field Marketing team, reporting to the Field Marketing Director. The role is responsible for leading the planning, execution, and optimization of field marketing initiatives across the region, including events, account-based marketing (ABM), and customer marketing. Acting as a key partner to regional sales leads and the EMEA Growth Marketing COE, the Field Marketing Manager drives opportunity creation, ensures effective localization of campaigns, and maximizes ROI while providing guidance and strategic input to Field Marketing Specialists..