We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds - a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
About the Team
The Growth Marketing (GM) organization is responsible for enabling all things related to sustainable and efficient marketing traffic, conversion, retention, and growth at Coupang. We are one of the largest performance advertisers in the World and have invested in a full funnel marketing tech stack powered through 9+ platforms across areas. Growth Product is the product management arm of Growth Marketing and is supported by the dedicated Growth Engineering, Data Science and Analytics team within the larger GM org.
Role Overview
Coupang relies on highly engaging offerings and innovative ad products to drive customers across the intent funnel. In this individual contributor role, you will lead the product strategy for our Video Marketing ecosystem and pioneer New Programmatic Products that can scale efficiently within Coupang Partners (our affiliate network). You will own the optimization of video creatives, audience targeting, and programmatic bidding strategies from end-to-end.
This role requires a strong technical foundation, including a deep understanding of Programmatic Demand-Side Platforms (DSPs) and a hands-on approach to leveraging Machine Learning and Generative AI to automate bidding, enhance creative generation, and elevate our overall affiliate marketing capabilities.
The right candidate will possess a strong product management background, demonstrated experience taking new ad products from zero to one, and a well-rounded background partnering with business, engineering, and data science teams. You must be able to thrive and succeed in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. As a high-impact individual contributor, you are highly autonomous and lead by influence rather than authority. This means you are hands-on and not only able to develop and drive high-level strategic initiatives, but can also roll up your sleeves, dig in, and get the job done as a solo powerhouse.
What we are looking for
- Education: Bachelor's degree in computer science, Engineering, Business, Management, Marketing, Information Services, or related quantitative fields.
- Experience: 7+ years of product management or program management experience in the Ad Tech industry, with 3+ years of experience in end-to-end product delivery focused on Video Advertising or Programmatic ecosystems.
- IC Leadership & Influence: Proven ability to operate as a high-impact individual contributor, driving product vision and leading cross-functional teams (Engineering, Data Science, Business) through influence, alignment, and expertise rather than direct reporting lines.
- Programmatic & DSP Expertise: Deep understanding of how Programmatic DSPs work, including Real-Time Bidding (RTB), exchanges, video ad serving (CTV, in-stream, out-stream), and cross-device targeting.
- Innovation & Scaling: Proven track record of conceptualizing and launching New Products, with a strategic capability to identify and scale these offerings within affiliate networks or partner ecosystems like Coupang Partners.
- ML & Gen AI Fluency: Hands-on awareness and practical understanding of Machine Learning and Generative AI, specifically how these technologies can be leveraged for creative asset generation, bid optimization, and campaign automation.
- Technical Collaboration: Ability to work deeply with engineers and data scientists on technical design tradeoffs, including platforms, ML frameworks, scalability, and performance.
- Communication: Excellent communication (written and verbal) skills to drive recommendations, articulate tradeoffs, and champion product initiatives to senior executives across a highly matrixed organization.
- Bonus Qualifications: Exposure to multi-channel attribution, incremental sales lift, privacy by design, and performance measurement is a strong plus.
Recruitment Process and Others
Recruitment Process
- Application Review - 1st Virtual Interview - 2nd Virtual Interview - Offer
- The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
- Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
- This job posting may be closed prior to the stated end date for application if all openings are filled.
- Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
- Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
- We are proud to offer equal opportunities for all applicants.
- Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
- This is a full-time regular position and includes 12 weeks of probation period; provided, however, the probationary period may be either skipped, shortened or extended if necessary for business purposes.
Privacy Notice
Document Return Policy
- This notification is given pursuant to Article 11 (6) of the Fair Hiring Procedure Act.
- A job applicant, who has applied but not been finally selected for a position at Coupang (the “Company”), may request the Company to return his/her hiring documents submitted pursuant to the Fair Hiring Procedure Act. However, this will not apply where the hiring documents were submitted via the website of the Company or e-mail, or where the job applicant submitted those documents voluntarily without a request from the Company. In addition, if the hiring documents were destroyed due to a natural disaster or any other reasons not attributable to the Company, such documents will be deemed to have been returned to the job applicant.
- A job applicant who wishes to request the return of his/her hiring documents pursuant to the main sentence of paragraph 2 above should fill out a “Request for Return of Hiring Documents” [Annex Form No. 3 in the Enforcement Rule of the Fair Hiring Procedure Act] and submit It by email (recruitingops@coupangpay.com). In such case, within fourteen (14) days from the date of identifying the receipt of the request, the Company will send the hiring documents to the job applicant’s designated address via registered mail. Please be informed that the job applicant is required to pay the postage on the registered mail.
- In preparation for a job applicant’s request for the return of hiring documents pursuant to the main sentence of paragraph 2 above, the Company shall retain the original hiring documents submitted by the job applicant for 180 days from the completion of the recruiting process. If no request is made until the end of this period, all his/her hiring documents will be destroyed immediately in accordance with the Personal Information Protection Act.
- The above paragraphs 1 - 4 shall only apply when the labor-related laws of Korea govern the application. They are otherwise not applicable.
