Overview
Keysight is the mission-critical design enablement partner for organizations solving the world’s most complex engineering challenges. We connect design, emulation, and test so customers can move faster, reduce risk, and innovate with greater confidence. We work with customers across communications, semiconductor, automotive, and aerospace industries to support the development of next-generation technologies.
We are seeking a Digital Marketing & Campaign Manager to lead digital marketing in Korea and drive integrated campaign execution across the Asia Pacific region.
This role combines hands-on execution and strategic leadership, covering digital channels such as social media, paid advertising, email marketing, and content creation. The ideal candidate will play a critical role in building cohesive, high-impact digital journeys that drive customer engagement, pipeline growth, and business expansion.
Responsibilities
Digital Marketing (Korea Market)
- Own and execute digital marketing initiatives in Korea, including social media, paid advertising, email marketing, and digital content programs
- Develop and manage Korea-relevant digital channels, including YouTube, KakaoTalk, Naver, LinkedIn, and search engine visibility, with responsibility for channel strategy, content planning, publishing, and performance monitoring
- Create and localize marketing content (copy, visuals, campaign assets) tailored to Korean audiences
- Optimize campaign performance based on data insights, improving engagement, conversion, and lead quality
- Collaborate with agencies and internal teams for campaign execution and content production
Campaign Strategy & Execution (Asia Pacific)
- Lead and coordinate integrated digital marketing campaigns across Asia Pacific
- Translate global and regional marketing strategies into localized, executable campaign plans
- Ensure alignment across digital channels, including social media, paid media, email, and web, to deliver consistent customer journeys
- Manage end-to-end campaign execution including planning, scheduling, asset readiness, and performance tracking
- Drive campaign effectiveness through continuous improvement and best practice sharing across regions
Cross-functional Collaboration
- Partner closely with Sales, Field Marketing, and Business Units to align campaigns with business priorities and account strategies
- Work with global marketing teams to ensure consistency with corporate branding and messaging
- Support Target Account List (TAL) and account-based marketing initiatives through digital engagement programs
- Coordinate with regional teams (Japan, India, South Asia Pacific) to ensure scalable and repeatable campaign execution
Performance & Operations
- Track and analyze digital marketing KPIs (engagement, leads, conversion, pipeline contribution)
- Ensure marketing operations discipline including campaign governance, reporting, and data quality
- Identify opportunities to improve digital processes, tools, and workflows
- Contribute to building standardized digital marketing practices across Asia Pacific
Qualifications
Basic Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience will also be considered
- 3–5+ years of experience in digital marketing, campaign management, or related roles
- Hands-on experience across digital channels including Korea-relevant digital platforms, paid media, and email marketing, with the ability to adapt content and campaign execution by channel
- Strong project management and execution skills across multiple campaigns
Preferred Qualifications
- Experience in B2B marketing, preferably in technology or industrial sectors
- Familiarity with marketing automation and CRM tools (e.g., Eloqua, Salesforce)
- Strong understanding of local audience behavior, digital consumption trends, and performance optimization, with the ability to coordinate effectively across internal stakeholders and external agencies
- Ability to plan channel-appropriate content and optimize visibility and engagement across Korea-relevant digital platforms, email programs, and search-driven journeys
- Understanding of customer journey and account-based marketing approaches
- Experience in a digital marketing agency environment is a plus, particularly for candidates seeking to transition into an in-house marketing role
Language & Skills
- Korean: Native-level proficiency
- English: Business-level proficiency (verbal and written)
- Strong communication and collaboration skills in a global environment
- Ability to work across regions, stakeholders, and multiple priorities
