노바티스에서 Brand Manager, IPA를 채용합니다. 주요 업무는 HCP 및 HCS 소셜 채널을 활용한 질환 교육 프로그램 기획 및 실행입니다. HCP 세그먼트별 전략 수립 역량과 데이터 기반의 성과 분석 능력이 필수입니다. 환자 활성화를 위한 효과적인 마케팅 전략을 주도할 열정적인 인재를 찾습니다.
Job ID
REQ-10071479
Jul 01, 2026
China
Available in: English
: patients activation execution through disease education programs via HCP and HCS social accounts covering different HCP segmentation, with effective and adaptable engagement approaches.
l Measurement: active disease education HCP rate; # of content released by HCP/HCS; keywords share of voice in total Hyperlipidemia
l Role and Responsibility:
-HCP engagement strategy and execute engagement plan with efficient approaches by different HCP segmentation
-Disease education programs through HCP engagement forum and events
-Develop disease education programs with HCO/HCS and seek for effective coverage
-Track engagement activity and provide improvement suggestions based on insights
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Division
International
Business Unit
General Management
Location
China
Site
Shanghai (Shanghai)
Company / Legal Entity
CN06 (FCRS = CN006) Beijing Novartis Pharma Co., Ltd
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
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Job ID
REQ-10071479
Job ID
REQ-10071479
