시세이도는 브랜드 전략 실행 및 디지털/PR 캠페인을 주도할 Assistant Brand Manager를 채용합니다. 마케팅 관련 학사 학위와 스킨케어/FMCG 분야에서 2~4년의 경력이 필수입니다. 디지털 마케팅 및 KOL/KOC 관리 역량을 갖춘 분을 찾으며, 더마/메디컬 브랜드 경험자를 우대합니다.
Date: Jul 21, 2026
Location: Ho Chi Minh
Company: Shiseido
Support brand strategy implementation, campaigns and product launches in line with local and global direction
Ensure consistent brand positioning, messaging and execution across all channels
Coordinate closely with internal stakeholders and external agencies to deliver assigned projects on time
Manage and coordinate digital and social channels, including social media platforms, brand website and online content
Develop and execute content plans aligned with brand strategy, campaigns and consumer journey
Coordinate KOL/KOC and PR activities, including influencer collaboration, product seeding and media-related initiatives
Work closely with creative, digital and PR agencies to manage timelines, deliverables and content quality
Ensure all digital, influencer and PR communication strictly follows brand guidelines, approved claims and derma/medical brand standards
Track execution progress and performance, proactively identifying areas for improvement
Support analysis of consumer insights, market trends and competitor activities, especially within derma / medical skincare
Build understanding of sensitive skin consumers and trust-based communication
Translate insights into relevant execution ideas and content direction
Contribute ideas for digital content, campaigns and communication formats
Support development of marketing materials and communication toolkits
Ensure creativity is practical, executable and aligned with brand DNA
Work closely with Sales, Trade Marketing, Training and Medical teams to ensure alignment
Support budget tracking, reporting, forecasting and administrative tasks
Assist in preparing presentations and internal documentation Requirement:
Bachelor’s degree in Marketing, Business, Communications or related fields 2–4 years of experience in Brand Marketing, preferably in skincare, beauty, FMCG or derma brands
Good understanding of digital marketing, social content and online communication Experience or exposure to KOL/KOC, PR and website/content management Strong execution and coordination skills Ability to manage multiple tasks under pressure and tight timelines
Strong sense of ownership and responsibility
Willingness to work hands-on and follow through until completion High commitment, resilience and work ethic Detail-oriented, disciplined and reliable Collaborative mindset with clear communication
Experience with dermatological / medical / science-based brands Experience working with digital, creative or PR agencies Strong interest in brand building and long-term development
Proactive and excellent execution-focused
Continuous learning mindset
Able to adapt and perform in a fast-paced environment Salary (Min-Max):
Job Segment: Branding, Brand Manager, Marketing Manager, Manager, Marketing, Management
