한국맥도날드에서 브랜드 마케팅을 담당할 Assistant Brand Manager를 채용합니다. 마케팅 경력 5년 이상의 전문가를 찾으며, 신제품 출시 프로젝트 리딩과 통합 마케팅 캠페인 실행이 핵심 업무입니다. 데이터 분석 역량과 대행사 협업 경험이 필수이며, 글로벌 팀과 소통 가능한 우수한 영어 실력이 요구됩니다.
**Department : Brand Marketing
**
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.
Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.
-Lead new product launch as a project leader with cross functional teams
-Develop and execute integrated marketing campaigns including ATL, BTL and in-store merchandising
-Analyze market, consumer and sales data for opportune decision making
-Manage and implement marketing plans within limited time & budget
-Develop category strategy and short-term tactics to achieve business goals
-Work closely with multiple agencies including creative/ media/ digital
-Communicate with global/ regional teams for regular meeting & plan sharing
-Support brand manager for responsible product and platforms
-Bachelor’s degree or above
-At least 5 years of full-time work experience in marketing and brand marketing experience preferred
-Experience in F&B/ FMCG industry and multinational company is preferred
-Experience working with agencies is a must
-Strong ability to develop marketing strategies based on consumer insight
-Excellence in consumer & sales data analysis
-Highly capable of timely development and execution of Marketing plans
-Good understanding of creative and media channel
-Good communication and interpersonal skills
-Positive mindset to new challenges and turbulent environment
(b) Skills: MS Office (excel, ppt, word): Excellent
