Asia Pacific - Regional Brand Manager, Shiseido

Date: 2 Jul 2026

Location: Singapore

Company: Shiseido

MAIN PURPOSE

The Regional Brand Manager, Shiseido is responsible for building long-term brand equity and delivering annual brand & business targets. She/he will play a key role in driving brand’s direction and supporting its growth strategy in Asia Pacific working closely with global brand holder, local country teams, and all key multi-functional stakeholders. Together with the Regional Brand Director, she/he will serve as the voice of the markets to ensure relevancy & sufficiency of marketing strategies & plans to support brand growth in the region.

KEY RESPONSIBILITIES

Marketing leadership & strategy role:

Define strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans
Optimize ROI for marketing initiatives through insights from digital and social media analytics
Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
Drive and oversee regional CRM plans and execution
Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible
Develop VMD & assortment plans and coordinate with global and regional in-store design teams to ensure alignment and best-in-class executions
Provide guidance to local market teams to set and achieve clear marketing goals & KPIs
Inspire local brand teams by encouraging global & regional best practices sharing

Marketing Operations and Execution:

Align, evaluate and validate the launch and marketing plans of all markets
Track sales performance, A&P investment, and ROI
Lead marketing initiatives and launches forecasting process by defining regional forecast, consolidating bottoms-up forecast from all markets, analyzing, and benchmarking to maximize launch revenue and to ensure forecast accuracy
Ensure all local brand communications comply with global brand image and guidelines
Monitor the brand’s presence, performance and activities across in all key touchpoints
Monitor key competitors’ activities and performances
Prepare reports of business reviews and key marketing activities
Serve as a marketing liaison between local markets and brand holder team

REQUIREMENTS

Bachelor’s degree, preferably in Marketing or Business studies
Minimum of 8 years of consumer marketing and retail experience required
Beauty industry knowledge and skincare category experience preferred
Prior Asia-Pacific regional experience is an advantage
Prior hands-on experience in planning and implementation of 360-degree marketing campaign and CRM strategy, plan and execution
Strong business acumen, analytical, and communication skills
Strong team player who is able to build good collaborative relationships with key stakeholders throughout the organization
Comfortable in a flexible, fluid and occasionally ambiguous operating environment

Shiseido Asia Pacific is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.

Job Segment: Marketing Manager, Regional Manager, Brand Manager, Branding, Retail Design, Marketing, Management, Retail

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