트립어드바이저에서 AI 개인화 및 그로스 마케팅 매니저를 채용합니다. MarTech 및 데이터 엔지니어링 분야에서 5년 이상의 경력을 보유하고, Prompt Engineering, RAG, AI 에이전트 활용 능력이 필수입니다. LLM을 CRM 스택에 통합하여 초개인화 시스템을 구축하고, 데이터 기반의 빠른 실험 프레임워크를 설계하는 핵심 역할을 수행합니다.
London, UK
AI Personalization and Growth Marketing Manager I Tripadvisor
The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.
You are the engine room. While the CRM and Loyalty managers identify opportunities, you build the AI-powered systems that allow us to execute at a speed human teams can’t match. You are an AI evangelist who lives to automate the complex.
Job Location: Hybrid
This role is a hybrid position that requires 2 days per week in our London office.
Data Foundation & Measurement: Partner closely with Data Science, Analytics, Data Engineering to improve the quality and usability of customer data for growth use cases. Identify gaps in the current data stack and help create pragmatic workarounds where needed.
AI Enablement: Integrate LLMs and machine learning models into the CRM/Loyalty stack to automate hyper-personalization at scale.
Rapid Experimentation Framework: Build "Test & Learn" workflows that allow the team to launch and iterate on regional pilots in days, not weeks.
Dynamic Personalization: Own the logic for real-time content assembly, ensuring every user sees the most relevant offer based on their local context and behavior.
Internal AI Consulting: Act as the subject matter expert for the traveler engagement and loyalty team, showing them how to leverage AI to solve regional growth bottlenecks.
Required Skills**
MarTech & Systems Expertise: 5+ years of experience working at the intersection of growth marketing, data engineering, and marketing technology (MarTech).
Extreme AI Passion: Deep, hands-on experience with Prompt Engineering, RAG (Retrieval-Augmented Generation), and AI agents.
Strong Analytics Skill: Experience with SQL, BI tools, customer segmentation, predictive modeling, uplift modeling, or lifecycle marketing analytics. Comfortable working alongside data engineers to deploy predictive models into live marketing environments.
Technical Stack Mastery: Experience with Customer Data Platforms (CDPs) like Hightouch, and connecting them to AI layers.
Agile Systems Design: Ability to build automated workflows that bridge gaps between global tools and local needs.
We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us.
We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges.
The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements.
We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at AccessibleRecruiting@tripadvisor.com.
If you have any additional questions about careers at Tripadvisor you can email us at recruitment@tripadvisor.com. We have all the answers!
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