Position Communications Manager - Sr. Manager
Location Korea
Reports to General Manager, Korea
(Functionally reports to Regional Communications Director)
Direct Reports Sr. Communications Executive
Responsibilities
Job Summary:
Lead and implement integrated Communication strategies that increase brand awareness, strengthen Maison desirability, and support new client recruitment in Korea, in line with Global guidelines and in alignment with the Regional Communications team. The role is responsible for ensuring the correct positioning of the Maison across PR, brand ambassador activities, media, digital and social platforms, while developing locally relevant initiatives that amplify global direction and enhance Maison’s visibility and relevance in the Korean market.
Main Responsibilities:
- Work closely with the Regional Communications team to align on priorities and develop effective Communications, PR, media and brand activation strategies in line with Global guidelines, with clear budget planning and management.
- Lead brand ambassador management, including coordination with the ambassador’s agency, and develop strong relationships with celebrities, KOLs, stylists, editors and other key opinion leaders to maximize relevant brand exposure and desirability.
- Plan and effectively implement local PR activities and branding events in Korea, while supporting selected regional or global brand activations when required.
- Supervise the PR agency across pitching, media relations, local press materials, PPL opportunities, celebrity and stylist requests, editorial coordination, press rack management, media enquiries and qualitative/quantitative coverage reporting.
- Work with the media agency to define and implement the overall media strategy, including social advertising, Naver SEM/SEO and other paid media initiatives, ensuring efficient budget allocation and performance follow-up.
- Ensure effective development and implementation of local digital and social media strategy, including Instagram, YouTube and Korea-specific local social platforms such as Kakao Channel/Page, in line with global brand direction and local market relevance.
- Identify suitable personalities, celebrities and creators for product placement, gifting and partnership opportunities that enhance Maison visibility and desirability among the right target audiences.
- Identify local marketing and brand-building opportunities, including partnerships, sponsorships and joint initiatives that support awareness, desirability and business impact.
- Prepare and consolidate various reports, including PR reports, media performance reports, and budget follow-up, with actionable insights for local management and regional stakeholders.
- Coordinate Communications-related trainings and ensure strong cross-functional alignment with CRM, VM and Merchandising teams to deliver consistent Maison messaging and client-facing execution.
- Support projects and ad-hoc duties as assigned
Internal Working Relationships:
- Global and Regional Communications teams
- Korea Management team and local retail network, including Store Managers and sales staff
- Local cross-functional teams, including CRM, VM, Merchandising, Retail Operations and Finance
External Working Relationships:
- PR agency, media agency, digital and social media partners
- Brand ambassador, ambassador agency, celebrities, KOLs, influencers and creators
- Press, editors, stylists and other media-related partners
- Selected external partners, venues and vendors for branding events, partnerships and local activations
Profile
Qualifications & Expérience : Education/Professional Qualification Degree Holder Experience Over 13 years’ experience in Marketing Communications, preferred in fashion luxury retail industry Language Fluent Korean and English (both spoken and written)
