About Dell's Experience Design Group The Experience Design Group is a unique and passionate global team and business partner, united in their purpose to modernize, transform, and reimagine experiences and solutions that drive human progress to deliver a better tomorrow. The group works to transform and modernize designs and experiences for hardware, software, packaging, and next-generation future products, with diverse design studios located all over the globe. The Singapore studio is the home of peripheral and accessory design strategy. Dell established its operations in Singapore in 1996, growing to become a leading IT solutions company with over 1,000 team members from 35 different nationalities.