資生堂は、ブランド戦略の実行およびデジタル/PRキャンペーンを主導するアシスタント・ブランド・マネージャーを募集します。マーケティング関連の学士号と、スキンケア/FMCG分野での2〜4年の経験が必須です。デジタルマーケティングおよびKOL/KOC管理能力を重視し、ダーマ/メディカルブランドの経験者を歓迎します。
Date: Jul 21, 2026
Location: Ho Chi Minh
Company: Shiseido
Support brand strategy implementation, campaigns and product launches in line with local and global direction
Ensure consistent brand positioning, messaging and execution across all channels
Coordinate closely with internal stakeholders and external agencies to deliver assigned projects on time
Manage and coordinate digital and social channels, including social media platforms, brand website and online content
Develop and execute content plans aligned with brand strategy, campaigns and consumer journey
Coordinate KOL/KOC and PR activities, including influencer collaboration, product seeding and media-related initiatives
Work closely with creative, digital and PR agencies to manage timelines, deliverables and content quality
Ensure all digital, influencer and PR communication strictly follows brand guidelines, approved claims and derma/medical brand standards
Track execution progress and performance, proactively identifying areas for improvement
Support analysis of consumer insights, market trends and competitor activities, especially within derma / medical skincare
Build understanding of sensitive skin consumers and trust-based communication
Translate insights into relevant execution ideas and content direction
Contribute ideas for digital content, campaigns and communication formats
Support development of marketing materials and communication toolkits
Ensure creativity is practical, executable and aligned with brand DNA
Work closely with Sales, Trade Marketing, Training and Medical teams to ensure alignment
Support budget tracking, reporting, forecasting and administrative tasks
Assist in preparing presentations and internal documentation Requirement:
Bachelor’s degree in Marketing, Business, Communications or related fields 2–4 years of experience in Brand Marketing, preferably in skincare, beauty, FMCG or derma brands
Good understanding of digital marketing, social content and online communication Experience or exposure to KOL/KOC, PR and website/content management Strong execution and coordination skills Ability to manage multiple tasks under pressure and tight timelines
Strong sense of ownership and responsibility
Willingness to work hands-on and follow through until completion High commitment, resilience and work ethic Detail-oriented, disciplined and reliable Collaborative mindset with clear communication
Experience with dermatological / medical / science-based brands Experience working with digital, creative or PR agencies Strong interest in brand building and long-term development
Proactive and excellent execution-focused
Continuous learning mindset
Able to adapt and perform in a fast-paced environment Salary (Min-Max):
Job Segment: Branding, Brand Manager, Marketing Manager, Manager, Marketing, Management
