Staff Marketing Manager, Employer Brand (R5385)
Washington, DC
People Experience Division – People Experience / Full Time Employee / On-site
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Founded in 2015, Shield AI is a venture-backed defense-tech company with the mission of protecting service members and civilians with intelligent systems. Its products include Hivemind autonomy software and V-BAT and X-BAT aircraft. With offices and facilities across the U.S., Europe, the Middle East, and Asia-Pacific, Shield AI’s technology actively supports operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X, Instagram, and YouTube.
Job Description:
Shield AI is seeking a Staff Marketing Manager, Employer Brand to lead the strategy, development, and execution of our global employer brand marketing efforts. This is a high-impact, individual contributor role responsible for shaping how we attract, engage, and convert top-tier talent across technical and mission-critical domains.
You will own the employer brand marketing strategy end-to-end—from audience segmentation and storytelling to channel strategy, campaign execution, and performance measurement. You’ll partner closely with Recruiting, Communications, and leadership to position Shield AI as a destination for builders, engineers, and operators driven by mission and impact.
This role requires both strategic thinking and hands-on execution—someone who can define the vision while also building and launching campaigns in a fast-moving environment.
What you'll do:
Employer Brand Strategy & Positioning
- Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
- Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
- Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities
Social & Channel Strategy
- Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
- Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
- Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
- Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
- Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
- Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
- Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy
Campaigns, Content & Channels
- Lead the development and execution of integrated recruitment marketing campaigns across digital, social, and emerging channels
- Own content strategy across the candidate journey—from awareness through conversion—including careers site, social media, and campaign assets
- Partner with internal teams to bring authentic employee and mission-driven stories to life
- Build scalable content and campaign frameworks that enable recruiting teams to engage talent more effectively
Analytics, Insights & Optimization
- Define success metrics and build reporting frameworks to measure employer brand performance across channels and campaigns
- Translate data and candidate insights into actionable recommendations that improve targeting, messaging, and conversion
- Design and execute media and channel experiments to optimize performance and inform investment strategy
Cross-Functional Leadership & Influence
- Partner closely with Recruiting, Communications, Product Marketing, and Leadership to align employer brand efforts with hiring priorities and company narrative
- Act as a thought leader and advisor to stakeholders on talent market trends, candidate behavior, and employer brand strategy
- Enable recruiters and hiring leaders with tools, insights, and best practices to strengthen candidate engagement
Programs & Operations
- Manage employer brand marketing budgets and external partners where applicable
- Identify opportunities to extend employer brand impact beyond top-of-funnel attraction into deeper stages of the candidate journey
- Build scalable systems, processes, and playbooks to support rapid company growth
Required qualifications:
- Bachelor's degree in marketing, Communications, or a related field
- 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
- Proven track record of developing and executing marketing strategies that drive measurable results
- Strong analytical skills with experience using data to inform strategy and optimize performance
- Deep understanding of digital channels, social platforms, and content strategy
Preferred qualifications:
- Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
- Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
- Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
- Exceptional cross-functional leadership and influencing skills in matrixed organizations
- Experience building employer brand measurement frameworks and running multi-channel campaigns
- MBA or advanced degree a plus
$120,000 - $190,000 a year
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Full-time regular employee offer package:
Pay within range listed + Bonus + Benefits + Equity Temporary employee offer package:
Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.
Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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