POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Position: Senior Events Manager
Location: Culver City, CA
Department: Retail Operations
Salary: $110,000 - $140,000
Opportunity Overview:
We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.
POP MART is seeking an experienced and entrepreneurial Senior Manager, Events to build and lead our U.S. Events function during an exciting period of rapid growth.
This is a rare opportunity to create a department from the ground up. You will define the strategy, processes, vendor partnerships, and operational framework that will support flagship store openings, IP launches, pop-up experiences, exhibitions, community events, and national brand activations across the United States.
The ideal candidate is both a strategic leader and an exceptional operator, someone who enjoys building scalable programs while remaining hands-on in execution. You thrive in fast-paced environments, embrace ambiguity, and can transform creative concepts into highly organized, measurable business outcomes.
As the company continues to expand, this role will play a critical part in establishing POP MART as the premier experiential retail brand in North America.
What you will achieve:
Build the U.S. Events Function
- Develop and execute POP MART's U.S. events strategy aligned with retail, marketing, and business objectives.
- Establish scalable frameworks for event planning, approvals, budgeting, vendor management, and execution.
- Define event categories and standards for flagship openings, pop-up stores, exhibitions, IP launches, community events, and special brand activations.
- Create annual event roadmaps, planning calendars, and operational playbooks.
Lead Event Execution
- Own end-to-end planning and execution of retail grand openings, experiential activations, pop-up events, exhibitions, and promotional campaigns.
- Oversee project timelines, production schedules, logistics, staffing, and on-site execution.
- Manage external agencies, production companies, creative partners, contractors, and event vendors.
- Ensure every event delivers exceptional customer experience while reinforcing the POP MART brand.
Drive Operational Excellence
- Develop standardized project management tools, workflows, and reporting processes.
- Build and manage event budgets while maintaining cost controls and financial accountability.
- Establish vendor partnerships across multiple U.S. regions to support rapid expansion.
- Ensure compliance with local regulations, venue requirements, mall policies, permitting, and safety standards.
- Develop reporting that measures event performance, attendance, customer engagement, sales impact, and ROI.
Collaborate Across the Business
- Partner closely with Retail Operations, Marketing, Visual Merchandising, Store Development, Facilities, and global headquarters.
- Translate global brand initiatives into locally relevant and operationally successful experiences.
- Support store teams with event planning guidance, operational standards, and execution training.
- Serve as the primary point of contact for cross-functional event planning and execution.
Build for the Future
- Evaluate organizational needs as the events function grows.
- Recruit, mentor, and develop future event team members.
- Foster a culture of accountability, innovation, collaboration, and continuous improvement.
What you will need:
- Bachelor’s degree in marketing, Event Management, Business, Communications, Hospitality, or a related field, or equivalent professional experience.
- 7+ years of experience leading retail events, experiential marketing, brand activations, or large-scale event operations.
- Proven experience building, scaling, or transforming an events function or program.
- Demonstrated success managing multi-location retail activations or national event programs.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- Experience managing event budgets, negotiating vendor contracts, and overseeing external partners.
- Excellent communication, organizational, and leadership skills.
- Comfortable working in a fast-paced, high-growth environment with evolving priorities.
- Willingness to travel domestically as business needs require.
Skills & Capabilities:
The ideal candidate is someone who:
- Thinks like a builder and enjoys creating new functions from the ground up.
- Balances strategic planning with hands-on execution.
- Takes ownership, drives accountability, and embraces continuous improvement.
- Adapts quickly and is comfortable navigating ambiguity.
- Builds trusted relationships across cross-functional teams.
- Brings creativity while maintaining operational discipline and measurable results.
- Thrives in a collaborative, global, and multicultural environment
What We Offer
- Market-competitive packages: 401k, health insurance, PTO, paid sick leave, and family leave.
- Growth opportunities: on-the-job training, leadership development, and stretch assignments to advance your career.
- Career development: opportunities to take on larger responsibilities as POP MART's North America business scales rapidly.
*The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive. There may be additional duties, responsibilities and qualifications for this job.
Physical Requirements
- Must be able to remain in a stationary position (e.g., seated or at a desk) for extended periods while operating a computer or other office equipment.
- Must be able to occasionally lift or move items weighing up to 25 pounds.
Pay Range Details
The base salary range for this position is $110,000 - $140,000 annually. This range is provided in accordance with applicable state and local pay transparency laws and may vary based on geographic location. Individual compensation will be determined based on factors including job-related knowledge, skills, experience, and qualifications. This position may also be eligible to participate in the Company's incentive compensation program.
Background Checks
For applicants located in Los Angeles or San Francisco: In accordance with applicable local Fair Chance laws, POP MART conducts criminal background checks only after a conditional offer of employment has been made. Qualified applicants with criminal histories will be considered in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance (Los Angeles Municipal Code § 189.04) and the San Francisco Fair Chance Ordinance, as applicable.
Equal Employment Opportunity
POP MART is committed to fostering a safe, inclusive, and respectful workplace where everyone is treated with dignity and respect. We are an Equal Opportunity Employer and provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex, gender, gender identity or expression, sexual orientation, national origin, ancestry, age, marital status, disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Employment decisions at POP MART are based on business needs, job requirements, and individual qualifications.
Reasonable Accommodation
Applicants who require a reasonable accommodation during the application or hiring process may request assistance by emailing na.hrsupport@popmart.com.
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The qualifications, skills, abilities, and physical demands described in this job posting are representative of those required to perform the essential functions of the position. Reasonable accommodation may be provided to qualified individuals with disabilities to enable them to perform the essential functions of the job.
*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
