At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can change the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
YouTube’s mission is to give everyone a voice and a chance to succeed, bring people together, and show them the world.
As a product marketing manager in the Korea YouTube Marketing team, your work is instrumental in growing YouTube, and will result in more creators and users considering YouTube as a platform for growing their audience and expressing their creativity. In this role, you will be responsible for driving our next growth engine YouTube Shopping.
Responsibilities
- Lead YouTube Shopping marketing in Korea by deeply understanding creators, users, merchants and the landscape of e-commerce to unlock growth opportunities.
- Lead holistic go-to-market strategy and integrated marketing campaigns by shaping the product journey and translating user insights into actionable marketing strategies.
- Drive measurable results and generate key learnings to be scaled globally behind strong investigative capabilities.
- Lead and support cross-functional stakeholders, while managing relationships with external agencies and partners to ensure successful execution and amplify the impact.
Qualifications
Minimum qualifications:
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Bachelor's degree or equivalent practical experience.
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4 years of experience in go-to-market and product marketing with a focus on e-commerce.
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Experience driving initiatives from scratch and leading cross-functional projects, managing multiple priorities simultaneously.
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Ability to communicate in English and Korean fluently to collaborate with colleagues and complete tasks and projects.
Preferred qualifications:
- Experience and interest in the video, platform, and creator economy sectors.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Proven ability to launch GTM for strategic partnerships marketing at scale, with a track record of proactively building and executing end-to-end solutions.
- Demonstrated success in delivering business growth through a full-funnel marketing campaign in the e-commerce industry.
