The Media Lead, Korea role is part of the Media Lab team, the Global Media Center of Excellence for Google Marketing, that oversees Media strategy, planning, buying, measurement, optimizations, governance, innovation and AI for Google's own marketing efforts. Essentially, the Media Lab aims to be an exceptional;, AI-powered marketing organization that drives growth for Google through effective and innovative media strategies and execution, with an emphasis on deeper AI integration, full-funnel marketing approaches, and optimizing the operational model with agency partners and in-housing initiatives.
As the Media Lead for Korea, you are the go-to Media professional for Google Marketing in Korea. You will provide media expertise to shape the future of a variety of key Google products. You will be a go-to media expert for all things related to advertising online and media within Google Marketing in Korea, managing multi-million dollar integrated advertising programs (across Brand and Performance).
You will closely partner with Product Marketing Managers and Media agencies to build campaign strategies, tactical media plans, measurement and optimization recommendations. You will act as the primary point of contact for local and regional media agency partners (online and offline), ensuring compliance with best practices and guidelines. This role involves oversight of all Brand and Performance advertising done by Google, for Google, in Korea, leveraging both Google’s own platforms and off-network properties. You will manage cross-functional stakeholders and advocate for compelling creative and rich media experiences across online and offline channels.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Serve as the principal media authority for Google Korea, providing oversight to Media agencies, Partners and Marketing Managers.
- Guide brand and performance programs, driving holistic campaign strategies and maintaining an integrated test-and-learn agenda to maximize business impact and Return on Investment (ROI).
- Establish processes for managing complex media campaigns across social, on-network, and off-network channels to deliver a seamless, full-funnel consumer experience.
- Provide expert media leadership through engaged assessments and benchmarking, formulating authoritative points-of-view that push boundaries in integrated advertising and digital innovation.
- Lead external media agency partners to achieve operational excellence while collaborating on forward-thinking solutions that leverage the latest Media features and ad technologies.
Qualifications
Minimum qualifications:
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Bachelor's degree or equivalent practical experience.
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6 years of experience managing brand and performance media campaigns at the agency or client side.
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Ability to communicate in English and Korean fluently to communicate in this customer-facing business role.
Preferred qualifications:
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Understanding of the Korea marketing landscape, including consumer trends, media channels, and ecosystems.
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Ability to demonstrate measurable impact of campaign strategy and integrated media optimization toward business goals.
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Interest in AI for media and marketing, with the ability to articulate the key use cases for using AI in media.
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Strong communication and people management skills along with a track record of solid judgment in ambiguous or fast-moving situations.
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Track record of managing integrated advertising (online and offline) for large clients in Korea with proficiency in media, measurement, Google and other media platforms.
