Position Overview:
Marketing strategy
Based on the company’s Marketing plans for Asia and on the requirements of the Korean market, prepare a Marketing strategy in line with the company’s objectives to achieve the sales target and increase brand awareness. Plan, develop and execute accordingly yearly marketing plan, and promotion plan through new product launches as well as the ongoing support of basic business.
Marketing Mix
Monitor, survey, define and update continuously the marketing mix of the Makeup category, its positioning versus our competitors’ and market trends regarding the products, the consumers, the price, the distribution, the promotion and the communication.
Responsibilities
1. MARKETING STRATEGY
- Communication: Marketing strategy should be clearly communicated to the related teams to lead and align strategy and execution.
- Planning: Based on Marketing Plan for Asia, the availability of new products, and the specific request of the Korean market, preparing a marketing plan including the yearly launching plan and promotional plan of new products and basic business.
- Forecast: Liaise launches with the sales dept. to forecast the realistic quantities of promotional items as well as new products.
- Plan execution: Interface with registration, import, supply to ensure that Marketing Plan will be fulfilled within the time schedule coworking with RA, planning, and Region team.
- Reporting: Weekly product sales report to Marketing Director and other relevant reports (new product launch result etc) to communicate with Region team.
2. MARKETING MIX
- Product: Establish annual forecast by product and monitor the performance of each product category, highlight the products with poor performance and recommend solution to resolve poor sales.
- New products: Base on the marketing brief provided by HQ and analysis of the Korean Market, needs, and trend, establish the market- mix of new products. Prepare the promotion plan to maximize the potential sales of new product launches. After the launch of new products, analyze the sales results and the reaction from the market, communicate your conclusion to the Marketing department, recommend areas of improvement and revise the sales forecast, if necessary.
Profile
Qualifications & Skills: Bachelor’s degree or above More than 7 experience in cosmetic industry or FMCG Fluent in Korean and English Deeply interested in the cosmetic industry, makeup product and consumer Analytic thinking and insight on statistics
