POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Social Media Specialist
POP MART OCEANIA PTY LTD
Sydney CBD l On-Site
Full time
Circa base $80k+ (negotiable with experience)
About POP MART
POP MART, founded in 2010, is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, designer toy culture evangelism and strategic investments, we have built an integrated platform covering the entire designer toy value chain – allowing artists to focus solely on their craft and giving stage to talent from all over the world.
The Opportunity
As POP MART continues to expand across Australia & New Zealand, we’re looking for a Social Media Specialist to support our digital growth and enhance our social media presence.
This role is ideal for someone with hands-on experience in social media and digital marketing within a creative, youth-driven brand, who is passionate about content, trends, and engaging online communities.
About the Role
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Strategic Planning & Execution: Partner with the HQ team to support the development and execution of local digital marketing strategies, ensuring alignment with brand goals and business objectives.
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Campaign & Account Management: Manage day-to-day social media channel operations and support the execution of always-on and campaign activities, coordinating with internal teams and external agencies.
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Content Strategy & Publishing: Support content planning and publishing to drive organic reach, engagement, and follower growth, ensuring alignment with brand guidelines and messaging.
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Influencer Collaboration: Collaborate with influencers to co-create authentic content that reflects their genuine experiences and resonates with target audiences.
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Community Management: Monitor and manage community engagement across comments and direct messages, maintaining a consistent brand voice and escalating customer issues where required.
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Data Analysis & Performance Reporting: Analyse social media performance and contribute to regular reporting, providing insights to support campaign optimisation and decision-making.
About You
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Relevant experience in social media or digital marketing (formal qualifications not essential)
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Approximately 3–5 years’ experience in consumer marketing or social media, ideally within a fast-paced retail, agency, or creative environment
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Proven experience in a creative, youth-oriented category (e.g. collectibles, toys, gaming, beauty, fashion, lifestyle) preferred
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Strong analytical skills with the ability to interpret data and provide insights
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Active user of social media platforms, with a good understanding of trends and popular culture
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Ability to manage multiple tasks, meet deadlines, and adapt to changing priorities
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Comfortable using digital tools and platforms, with a willingness to learn new technologies
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Able to work both independently and collaboratively within a team
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Experience working with budgets and campaign performance is beneficial
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Strong communication skills, with the ability to work across teams and stakeholders
What we offer:
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We provide market-competitive packages
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Opportunities to learn and grow through hands-on experience
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Career development through new experiences and projects
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Stunning Sydney office in Australia Square, team lunches and on-site fitness facility
How to Apply
Submit your application via our careers page
(if you are applying through a third-party job platform such as Seek, you will be automatically directed to our careers page)
Full and permanent Australian working rights are required, you must be a current resident of Sydney, Australia to be considered. d the ability to adapt brand messaging to diverse markets.
*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
