POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture. As of the end of first half of 2025, POP MART operates over 550 physical stores and more than 2,500 Robo Shops across the world. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
POP MART, founded in 2010 (SEHK: 9992), is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, Intellectual Property (IP) operations, designer toy culture evangelism, and strategic investments, we have built an integrated platform covering the entire designer toy value chain, allowing artists to focus solely on their craft and giving stage to talents from all over the world. With 7,000+ employees globally, POP MART has successfully set foot in more than 30 countries and regions, serving a diverse audience of cultural pioneers and art fans.
Responsibilities:
-
Assist the Marketing Manager in planning and executing brand activations, in-store promotions, pop-ups, and PR events across Malaysia — from preparation to on-ground coordination.
-
Support the rollout of POP MART’s PR and marketing campaigns in the Malaysian market to enhance brand awareness and engagement.
-
Coordinate with shopping malls, event organizers, and retail partners to secure event spaces and ensure smooth execution.
-
Track and report on event performance, media coverage, and customer feedback, providing actionable recommendations for improvement.
-
Assist in researching and identifying relevant local festivals, cultural events, and high-traffic venues for potential brand exposure.
-
Monitor competitor activities and market trends to support creative ideas and tactical planning.
-
All other duties or projects as assigned.
Requirements:
-
5+ years of experience in marketing, event planning, PR, or activations, preferably within retail, lifestyle, or youth-focused consumer brands.
-
Hands-on experience in coordinating campaigns and events from preparation to execution.
-
Diploma or degree in Marketing, Communications, or a related field.
-
Strong understanding of Malaysian consumer behavior, shopping culture, and seasonal trends.
-
Organized, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
-
Excellent command of English and Mandarin (both written and spoken) is a must. Proficiency in other languages relevant to Malaysia (e.g., Malay, Tamil) would be an advantage.
-
Creative mindset with a passion for delivering engaging brand experiences.
-
Strong visual creative sense and experience working with creative/design teams, with the ability to contribute to campaign and event creative ideation.
-
Experience in PR and media relations would be a plus.
*POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
*As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of any other status or condition protected by applicable federal, state or local law.
