Assistant Brand Manager

Date: Jul 21, 2026

Location: Ho Chi Minh

Company: Shiseido

1. Brand Planning & Execution

Support brand strategy implementation, campaigns and product launches in line with local and global direction
Ensure consistent brand positioning, messaging and execution across all channels
Coordinate closely with internal stakeholders and external agencies to deliver assigned projects on time

2. Digital, PR & Social Management (Key Focus)

Manage and coordinate digital and social channels, including social media platforms, brand website and online content
Develop and execute content plans aligned with brand strategy, campaigns and consumer journey
Coordinate KOL/KOC and PR activities, including influencer collaboration, product seeding and media-related initiatives
Work closely with creative, digital and PR agencies to manage timelines, deliverables and content quality
Ensure all digital, influencer and PR communication strictly follows brand guidelines, approved claims and derma/medical brand standards
Track execution progress and performance, proactively identifying areas for improvement

3. Consumer & Market Insight

Support analysis of consumer insights, market trends and competitor activities, especially within derma / medical skincare
Build understanding of sensitive skin consumers and trust-based communication
Translate insights into relevant execution ideas and content direction

4. Creative & Execution Support

Contribute ideas for digital content, campaigns and communication formats
Support development of marketing materials and communication toolkits
Ensure creativity is practical, executable and aligned with brand DNA

5. Cross-functional & Operational Support

Work closely with Sales, Trade Marketing, Training and Medical teams to ensure alignment
Support budget tracking, reporting, forecasting and administrative tasks
Assist in preparing presentations and internal documentation Requirement:

Education & Experience

Bachelor’s degree in Marketing, Business, Communications or related fields 2–4 years of experience in Brand Marketing, preferably in skincare, beauty, FMCG or derma brands

Functional Skills

Good understanding of digital marketing, social content and online communication Experience or exposure to KOL/KOC, PR and website/content management Strong execution and coordination skills Ability to manage multiple tasks under pressure and tight timelines

Key Competencies (Critical)

Strong sense of ownership and responsibility

Willingness to work hands-on and follow through until completion High commitment, resilience and work ethic Detail-oriented, disciplined and reliable Collaborative mindset with clear communication

Preferred Qualifications

Experience with dermatological / medical / science-based brands Experience working with digital, creative or PR agencies Strong interest in brand building and long-term development

Personal Attributes

Proactive and excellent execution-focused

Continuous learning mindset

Able to adapt and perform in a fast-paced environment Salary (Min-Max):

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